CEO: Linda Pinney

About the Product: ScriptCenter allows consumers to pick up and pay for prescriptions and other retail products without waiting in line and when the pharmacy is closed.

How did you come up with the idea for your product? I was impatiently waiting in line to pick up a prescription at Longs Drugs in Del Mar and thought we needed a new way to quickly and securely pickup our prescriptions 24/7. I looked up the statistic for patients who fail to pick up their required prescriptions and the number was staggering… with inconvenience cited as a top reason, alongside cost.

What is the hardest obstacle you have had to face? Changing State Board of Pharmacy regulations… State by State. We invented the first technology to deliver pharmacy filled prescriptions directly to consumers so the rigor around security, privacy and accuracy is immense. Now, after delivering millions of prescriptions worldwide, we are forever changing the way the world picks up their prescriptions.

What is one of your favorite parts of being a startup? Working with the most creative and tenacious people I know… who make new and big things happen every day!

Who is someone who believed in you/your product? Longs Drugs gave Asteres a deposit check after only presenting them with ScriptCenter concept drawings. Tim Wollaeger, Managing Director, Sanderling Ventures & Pyxis Board Member and Ron Taylor, Pyxis Founder/Chairman/CEO were phenomenal supporters, including funding the new company and entirely new market I set out to create.