Chances are there have been a few terms that you find yourself using for the first time. Maybe you’ve heard of these terms in passing though now you are now hearing them with such a frequency that you can’t help but wonder if they’re going to be more integrated with your daily conversations. Frankly we’re all searching for the new normal and no one seems to have a clear understanding what that’s going to be. So, as a society we may as well adjust and then readjust based on new understandings and learnings in the coming months or years. Right now, one of these buzzwords you have likely come across is contactless pickup. Whether it was from your local grocer or sporting goods store everyone is rushing to make such an offer to customers. Historically contactless pickup has been a technical term related to actual contacts (i.e. chip reader) not needing to contact the credit card terminal, think Google and Apple pay. Contactless has taken on an expanded meaning during the outbreak and spread of Covid-19. Today contactless means is to eliminate, or greatly reduce, human-to–human contact.
Google shows us that this search results for “contactless pickup” has been on the rise since the beginning of March and that should come as no surprise given the current climate and need to socially distance ourselves (another phrase you’ve likely never used before this year):
In response to COVID-19 all types of industries are expanding their services to ensure that their customers are still able to receive their goods and services without coming into direct human contact. While all of this seems achievable for particular businesses – there are other industries that feel like they’ve been left out to dry for they cannot provide a contactless service. For healthcare, there is a grey area. Some practices are able to offer a convenient solution while others cannot. In recent weeks we have seen the rise in telepharmacy (another word you will get used to seeing around if you haven’t already) and how that’s benefited the healthcare industry as a whole, especially during a time when people are encouraged to distance themselves from others and only leave their home for absolutely necessary goods and services.
For pharmacy, the same idea holds true. Pharmacies all across the world are turning to telehealth solutions to ensure that their patients can receive any sort of counseling that they need without putting them at risk by waiting in line in a congested lobby. Pharmacy, as a whole, has seen increased interest around controlled and contactless solutions that don’t put pharmacists or patients at risk. Solutions like lockers and kiosks have been on the rise in pharmacy for years and we have seen a dramatic upward trend with our own customers since the start of COVID-19 that reflects a 33% increase in prescription pickup at ScriptCenter systems.
Solutions that are being offered today for convenience will be here to stay in a post pandemic world. Consumers enjoy these advancements and won’t want them to go. Businesses that continue to offer these solutions will see growth and loyalty from their consumers because they have grown accustomed to these solutions.